Since 1988
At Naseem, we envision a future where our tire and battery solutions redefine the automotive landscape, setting new standards for innovation and dependability on a global scale. With an unwavering commitment to pushing boundaries, our aim is to pioneer the industry by anticipating and exceeding the ever-evolving needs of our customers.
At Naseem, we foresee a future where our tire and battery solutions redefine the automotive landscape, setting new standards for innovation and dependability on a global scale. With an unwavering commitment to pushing the limits, our aim is to pioneer the industry by anticipating and exceeding the ever-evolving needs of our customers.
Our mission is to be a global leader in tires and batteries trading, facilitating seamless mobility through top -tier products.
At Naseem, we are guided by core values that drive our operations and interactions. Integrity is at the heart of everything we do, ensuring transparent and honest dealings with our customers. Quality is our priority, as we source and offer only the best products to meet rigorous standards. Customer-centricity shapes our approach, as we prioritize the needs and preferences of our clients in every aspect of our business. Innovation and reliability underpin our commitment to continuous improvement and dependable solutions for all your automotive needs.
In 1988, a sole-agent retail business was established in Baghdad, Iraq, marking the beginning of an entrepreneurial journey. This venture focused on importing battery and tire from Dubai, UAE, aiming to meet the local demand for quality goods. With a keen understanding of the market and a commitment to excellence, the business sought to provide unique offerings that were previously unavailable in the region. This initiative not only enhanced consumer choice in Baghdad but also fostered connections between two dynamic markets, reflecting a spirit of innovation. and resilience in a changing economic landscape.
In 2000, the business took a significant step forward by importing directly from factories, streamlining operations and enhancing product quality. This strategic shift allowed for greater control over the supply chain and offered customers a wider variety of goods at competitive prices.
By 2004, the venture expanded further with the establishment of a new company in Dubai, UAE. This new entity capitalized on Dubai’s position as a global trade hub, facilitating stronger connections with manufacturers and enabling more efficient distribution. The growth in Dubai not only broadened the business’s reach but also solidified its reputation as a reliable source for quality imports, paving the way for continued success in the years to come.
By 2024, the business has achieved remarkable global expansion, establishing a strong presence in over 10 countries. With branches in more than 5 countries, it has become a key player in the international market, showcasing its commitment to quality and customer satisfaction.
The company operates over 60 warehouses, strategically located to optimize logistics and ensure efficient distribution of products. With more than 20 branches, it continues to expand its footprint, catering to a diverse clientele.
Additionally, the network includes over 2,000 retail shops, making its products accessible to a wide audience. Supported by a dedicated team of over 400 employees, the business thrives on collaboration and innovation, driving its ongoing success in the competitive landscape of worldwide distribution
Chairman
Chief Executive officer
ephisem
Copyright © 2024. All rights reserved by Naseem Alrafadain Trading.
